Posts Tagged ‘Brand Strategy’

Brand is not a four-letter word.

Despite the gut-wrenching backlash the term gets, branding is more important today than it’s ever been before. And it’ll only continue to be more important as the world looks for more ways to connect people.

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Your logo is your brand!

WAIT?! What?!! When there are so many people telling you your logo is not your brand, how can this possibly be true? While you absolutely can build a brand without a logo, your logo’s job is to create instant connection and recognition of everything your brand stands for in one simple mark. Therefore your logo…

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[VIDEO] The VISION. The VISUAL. And The VISCERAL

I’ve had some great questions pop by my inbox following last weeks video – if you’ve not seen that one yet, I basically call bullshit on the term Brand Strategist while also using that term to describe myself!  Confused?! Me too! So am I a Brand Strategist? Do I hate all brand strategists… Am I…

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