and Queen, and prince and pretty much everyone!
Did you know there’s a colour for every personality type? and that colours create and instant subconscious reaction in all of us?! It’s true.
Colour is one of the most powerful tools we have at our disposal for communicating an instant message, so spending time getting to understand the thinking behind colour is a wise thing to do before you start to develop your business brand.
A lot of people over look the importance of colour when designing or choosing their business identity. Most people go for their favourite colour or their partners favourite colour, or just because once you saw something in this colour and you though ‘that’s cool’ – and if you fall into one of those categories, that’s ok, lots of people fall with you, but you’re lucky, you’ve got me, and I’m here to make sure you get the absolute best for your business when it comes to all things brand, design, colour and fonts!
choosing the right colour for your business starts with you, but most importantly, ends with your ideal customers. Getting it right allows you to impose Jedi mind tricks and control the reaction people have to your brand… seriously, this colour stuff is strong stuff! Get it right and you will increase your ability to connect and build relationships with your customers.
STUDIES HAVE SHOWN THAT THE COLOUR YOU USE IN YOUR BRAND WILL EFFECT THE BUYING DECISION BY 80% – NOW THAT’S DEFINITELY WORTH THINKING ABOUT!
So what are these subconscious reactions and do we really all respond in a predictable way when faced with something seemingly as simple as colour? Let’s find out…