What’s with the white space

Hot Secret #4

I’m a little bit obsessed with white space, most designers are! you’ve no doubt heard it before, we just love surrounding our designs with white space, it’s a super little secret used for helping content stand out on a page by naturally attracting your eye in it’s direction!

BUT what I really love about it happens when you apply the same design thinking to your business brand.

Before you start to create your brand identity you’ll want to find the perfect spot to position yourself in the market, we’re not looking for extremes here you still need to be on the same page as your competitors but you need to make sure there is enough white space around your brand to make sure everyone’s eyes are drawn to you. And it’s really not as hard as it sounds once you know the DeeBranded way!