It’s something I get asked all the time, mainly by people sceptical of how creating a great brand can and will make or break your business, “So, what makes a great Brand” Well it’s a deep and complex subject and one that touches every aspect of your business, but I’ve done my best to sum it all up for you with this handy check list covering some of the most important bits to creating a really kick ass brand, have a little look and see how many you can tick off…
Your business has a clear core idea
You can explain what your business story, what it stands for
and how it is different from its competitors, in a couple of sentences.
Your colleagues also explain this is a similar way
The outside world understands what your business stands for
and how it differs from its competitors
You have an effective set of visual elements to communicate your business story
Everyone in your business knows how and where to use these visual elements
Your business visuals are memorable and unique
– if you removed your logo from your marketing you could still tell its you!
Your business name provide a suitable umbrella for future growth
There is no confusion between the name of your core brand and any sub brand
You have a brand management plan
Every part of your business is focused to keep your brand consistent
So, how did you get on? I’d love to know, leave a comment below or pop on over to our Facebook page and let me know!