If you’re on my email list – if you’re not you should be – you’ll know that recently I’ve had sales pages on the brain.
It’s a topic that keeps cropping up over in my community of unconventional launchers.
A lot of otherwise brilliant business owners quake at the the thought of crafting that “be all and end all” page for their products. It becomes a sore point – a real bottleneck in what could be a seriously profitable launch.
It doesn’t have to be so scary. You don’t have to follow a hot-shot formula, or a complicated crowdcast. You just need to include the basics:
Who exactly is this offering for?
Grab your reader’s attention with a striking opener.
Build a rapport by showing that you understand their pain.
Paint a picture of what life could be like, if only they invest in your product.
Introduce your solution, and describe it in detail.
What’s in it for them?
How are you qualified to fix this problem?
What will happen if they choose not to buy now?
Lay on the social proof.
Tell them what to do next, with clarity.
Leave no room for doubt.
You can get as creative as you like, and still hit each of these points. The result will be a super-effective sales page, that converts quicker than a cheetah on speed.
But now I bet you’re thinking, “Ok, Dee, but that’s easier said than done. I still need the copy. I still need the design.”
You’re not wrong. You do need to pull out a pen and draft compelling copy. Procrastination City, here we come.
Pull the brakes and hop off that train. I have the perfect tool to help you out, and it’s 100% free
** no opt in required! **
Download my Sales Page Planner and you’ll never lose your way again.
Through a series of surprisingly simple questions and prompts, I’ll guide you towards concise yet compelling copy for that page of yours.
Words – check!
Now, what about those visuals?
If you’ve ever bought an online programme or product yourself, you’ll know that an effective sales page should be visually striking. Those stunning, on-brand graphics are what make your offerings memorable.
As a designer, this is my kind of thing.
Before you start trying to squirell your purse behind the sofa cushions, calm down. I’m not about to tell you that you need to hire a pro to solve your sales page woes.
Nope. Instead, I’m going to share a video I made for my membership site last week. You’ll see that you don’t have to spend all the time or all the dollar to design a great page for your launch – you simply need a set of customisable templates to help you out.
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If you take one thing away from this post, I want it to be this:
Stop worrying about how others market, launch and sell. Your sales page simply needs to communicate what you have on offer in your own way, so crack on!
Getting ready to launch? Get your hands on this…