“A picture is worth a thousand words”
It’s a well-known saying, of which google couldn’t really help me find the right attribution for… but I digress…
In any form, we KNOW that a single image can say what it would take pages of words to. It’s shown to us, again and again, every day – road signs show you what’s ahead through simple line drawings. Your cereal package shows you what’s inside with a full-colour photo. The illustrations on your kids favourite books tell you the story that’s inside before you open its pages – which are still lying all over the bedroom floor!
So why the chuffing heck do so many business owners ignore this?!
Why do so many people choose to leave their imagery choice to chance, to drop design to the bottom of the ‘to-do’ list when it’s design that can have a huge impact on getting your message, your brand, your products SEEN.
I was updating some designs ready for the next round of the unforgettable brand bootcamp this morning and it got me thinking about the hidden messages one single image can share about your business.
Have a look at the image below…
- What does it say to you?
- What secret messages and meanings are you looking at?
- What do you see when you look at this image?
- and more importantly, how does that make you feel?…
The images you use in your business every day say so much about you AND the best bit is – you get to control what they say.
The imagery you use and the secret messages they whisper to the world are all in your control.
Watch the video below for a quick brand message deconstruction on this image and start applying this thinking when you choose images for your brand.