It’s amazing to be somewhere right from the start, and with The Big Burn looking to launch in the early part of 2013 we are very excited to have worked with owner, Rebecca Lippett, from the very conception of this brand. With so many health and fitness clubs in the market it was important to get the name & messaging right from the start to differentiate them from their competitors, so we developed a complete brand identity to communicate the vision and values of the business more effectively.
Our starting point was creating a visual identity set that really encapsulate what the brand stood for: helping members achieve their personal health and fitness goals in a fun and friendly environment. More than just a weight loss or fitness plan, The Big Burn values movement in life and your body. This concept of movement feeds all areas of the visual identity, copy style and font. The logo, colour palette, typeface and imagery have all been designed to create a fresh and energetic feel and this is carried across all marketing and promotional materials as well as the new web site.
Click on the video below to see what The Big Burn owner & director, Rebecca Lippett, thought about her deebrand experience.
Look out for pre launch promotions coming soon and the full launch in January 2013.
Your brand identity is one of the most important aspects of your business. EVERYTHING will be built around it so, if you want to make your mark in the world you’ve got to get it right.
For more information on ByDeesign and our unique deebranding approach, give us a call.