What swimming can teach you about winning in social media

We all have our skeletons in our closets, right?

Well here’s something you may not know about me…

When I was at school, I was a right lil’ swim champ.

As I write this article, I’m feeling super proud of my younger self. She was a seriously good swimmer. Sure I was no Michael Phelps, I have slightly smaller feet! but I was super speedy and won myself a good few races.

Now I may have had a certain amount of natural talent, but that wasn’t the reason I aced as a water baby. Looking back, my secret weapons were commitment, consistency, and persistence.

When all my friends were still warmly tucked up in bed, my day had already started. I’d be awake at 5:30am and in the pool by six for a full-on training session. My reward? An iced doughnut breakfast in the Safeway cafe before school!

As I headed towards GCSEs, I became way more interested in teenage hang-outs than swimming galas. And as I dive deeper into my thirties it’s been a l-o-n-g time since I’ve swum seriously.

But now that the lil’ guy is at nursery couple days a week I wanted to do something for me. So I’ve picked up my goggles and got back in the pool.

It’s been tough to get back into a routine, but I’m committed to swimming at least twice a week. Yup, it’s non-negotiable because I know I’ll get results if I stick at it consistently.

And it’s been an interesting experience so far.

Firstly, I’ve learned there’s a crew of old ladies who do not understand pool lane etiquette! And I have to admit there may have been a couple occasions where my usually sweet self has narrowly avoided some bust ups!

I’ve also learned I’m not as good as I used to be! My 13-year-old self would easily beat my 30-something ass!

But I’m still feeling good about my decision.

And the more I swim, the stronger, quicker, and better I get. That’s the reward for showing up in that pool consistently.

And that’s exactly what you should be doing with your visual marketing.

So if your visuals are a lil bit lacking, let me reveal a simple strategy that will help you crush it – even if you’re not a top designer!

Are you in?

DITCH THE EXCUSES.
STAY IN FOR THE WIN.

If you want to raise your profile and attract your Mr Perfect Customer to your digital door, you need to use social media. It’s one of the best marketing tools for connecting with people and sharing your stuff.

The trouble is it’s super busy and fast-moving! Everyone’s an ‘expert’ nowadays, and information online is thrown around like confetti at a Coldplay gig. So even if you are creating seriously good content, a lot of it will never get noticed.

But that’s not all.

If you want people to:
Remember you
Engage with you
Connect with you
Buy from you
Rave about and refer you

The pressure is on. You’ve got to share quality content online multiple times a day.

You’ve got to be visible, and relevant, and interesting, and knowledgeable, and entertaining…

And if that’s not enough, you also need to reveal your personality and show there’s more to you than the business side.

It can feel overwhelming, right?

But it’s no use complaining. Long gone are the days when you could guarantee visibility and engagement by publishing a few bits or posting up some quick links. Whether it’s algorithms, saturation, or just lack of interest, it’s increasingly difficult to grab people’s attention in that fast-moving social timeline.

But that doesn’t mean you need to put up with less than desirable results.

Just like I’m getting better in the pool, you too can get better results with your social media if you apply those same principles of commitment and consistency.

Let me share TWO STEPS that will help you do that.

SHOW UP MORE FOR 30 DAYS
#VisualFor30

First up, the mindset stuff. You need to decide you’re going to show up. That you want to do this.

So for 30 days, I challenge you to post at least twice a day on your favourite social media platform. Don’t worry, you won’t be alone. I’ll be doing this too and using the hashtag #VisualFor30 if you want to join in with me.

And if your first thought is, “But Dee, I have no idea what to post.”

That’s the second part…

Remember, you want to show off that awesome personality of yours as well as your expertise. So try posting plenty of selfies, that support your brand story, as well as other quick pics you capture on your smartphone. A mix of stuff like this should do it…

 

And when it comes to sharing your expert knowledge and ideas, here’s an absolute beaut.

VISUAL
REPURPOSING

One of my all time favourite ways to create visual content – fast. And here’s how to do it. Now I’m sure you’ve seen those inspirational quotes on the likes of Facebook and Instagram my two favourite places to hang out. You know the kind of thing…

Now, this is a pretty decent tactic. These visuals stand out, you can design them to look good, and the quotes get people talking with you. What’s more, they’re easy to share too – extra bonus points.

But there’s a problem. This tactic is overdone, people are getting bored of seeing the same ol’ quotes bouncing around. But more importantly, it doesn’t allow your audience to get to know YOU.

So here’s a refreshing alternative which is super simple to try instead.

PUBLISH YOUR OWN!
– I know, crazy right!!

Now, this doesn’t have to be hard work or another thing for your ever growing list! In fact, I’ve found a way to automate most of this process using google slides and sheets – ask me about that another time!

Instead, it’s about simply sharing your big ideas in a highly visual way that builds your brand.

All you need to do is pull out key points and snippets from the stuff you’ve already published or the stuff you’re about to publish.

Think old blog posts, emails, and lead magnets… Have a dig through your content again, and I guarantee you’ll stumble upon some real beauts of things you said that are pure genius and lend themselves perfectly to be transformed into graphics that will shake up your social timeline and help you get the visibility you need.

Remember that article I wrote last month… well take a look at my Instagram or Facebook feed from the past couple weeks and you’ll spot this beauty in action!

#VisualFor30

With this lil beaut up your sleeves, tell me again you can’t commit to posting on a DAILY basis and nailing that 30-day challenge.

But that’s not all.

The BIG reward

Now it’s true; some businesses do exceptionally well without needing to master social media at all. And if that’s you then you might be wondering if building your profile on social media is worth your investment at all.

So let me finish up by giving you an example of how this strategy can deliver in the long-term.

These past couple years I’ve been a lil tied up getting my head around all this new mum life, it’s my excuse for not getting to as many business events as I’d have liked. In fact, last month’s One Day Spectacular was the first event I’ve been to for the best part of two years!

But here’s the thing.

Despite feeling like quite the hermit in all that time, I’ve lost count of the number of people who told me they still felt they’d only just seen me yesterday because I’m always on social media. That’s a good thing, right!!

In other words, I’ve still been able to maintain my profile – even in my absence. And I think that’s a pretty big win, don’t you?

So this month why not spend some time working on your visual presence online. Try that simple repurpose strategy I outlined above for the next 30 days and see what impact it makes on your timeline, your profile, and your engagement.

And if you want a little something extra to help transform your expert insights into creative visuals, find me over on Facebook, and I’ll point you in the right direction.

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