Why No One’s Buying Your E-Books Or Signature Courses
I feel for you.
You’ve spent hours, days even, pouring your heart and soul into your new product.
It’s seriously good stuff. It’s chock-full of your absolute BEST information (like EVER), and you’re bursting with pride at the amazing resource you’ve just created. Oh yes. This product is going to rock your clients’ worlds when it hits their desk.
(Que happy dance…)
That’s right. NOTHING happens.
No customers. No feedback. No flood of emails confirming sales. In fact, it’s as if you never did anything at all.
And it’s devastating.
After all that hard work, you don’t have a sausage to show for you efforts.
Wanna know why?
Well keep reading and I’ll put you out of your misery!
What’s more, I’ll also reveal what you can do to ensure THE VOID never happens again…
You’ve screwed up your first impression
I was speaking with a client the other day. She’s created a really awesome product about how to write your own leaflets. Seriously the content is super valuable. I know her clients are going to LOVE it. But there was a big problem. It looked shit – and I told her so (it’s OK, we’re friends).
If you want to be taken seriously as a “proper expert” you can’t deliver your content in a Word document with a crappy e-book cover that you’ve rushed up at the last minute.
And this is the mistake soooooo many experts make when looking to create an income stream in the form of an e-book or a Signature Course.
Yes, I know the content is super important. You can’t disappoint your Tribe by failing to deliver quality information. You absolutely have to give your best stuff – or you’re going to lose credibility.
[bctt tweet=”Until a customer has actually got hold of your content they don’t know how good it is! #DeesignTruth”]
And that’s where design comes in.
You see, if you’re serious about persuading people to part with their hard-earned cash and invest in your stuff, you absolutely must give close attention to the way your product looks.
You might think you’ve got an absolute bargain by getting your e-book cover designed for a 5 bucks. But be honest with me, did that designer take the time to get to know you and your business?
Did that budget job take into account your CORE?
Did that single banknote do proper justice to the awesomeness and genius of what’s inside?
And if the design fails to make the right impression, your product will be quickly relegated to the bargain basement of wannabes (with all the other cracking content that no one wants to buy).
All because you relied on crappy design.
Shame on you ;-)
Hit your Tribe’s subconscious first
Let’s take a closer look at the theory behind the importance of design in selling – because I guarantee you’ve experience these principles in play yourself.
For example, have you ever looked at something that you didn’t realise you wanted and suddenly you absolutely MUST have it?
I’m forever hearing these stories from my girls. You know the ones I mean… where you walk into your favourite store looking for a special top for a big night out and you somehow leave with that expensive designer handbag because it ‘just had my name all over it!’
(Don’t worry, I won’t tell!)
Well, that is the power of design.
You see design makes you feel something at an emotional level.
[bctt tweet=”Design can create a WANT that can only be fulfilled with cash! #DeesignTruth”]
And this principle doesn’t just apply to retail.
It applies to the sales of your info products too. That’s because your choice of fonts, colours, and images (i.e. the way in which your product is packaged up) will evoke emotion at a deep, subconscious level – whether you like it or not. It can make someone WANT your stuff.
In fact, it’s very simple…
If your Tribe believes your product looks great, it will sell. In comparison, if the design looks a bit shit customers will be less interested and certainly won’t want to pay a high price tag.
So you see you better make sure you evoke the right reaction because if you don’t, your bank balance (and perhaps your confidence) will suffer.
Avoid your favourite colour
But before you rush off and pay more attention to the appearance of your next e-book or Signature Course, a word of warning…
Creating design that sells in the info product world is a very different skill to creating something pretty to sell in a shop.
When you sell e-books and Signature Courses (for example) you’re effectively selling YOURSELF.
As a result, it’s not only the design that matters… It’s also your branding.
And no, I’m not talking about your logo (that’s just a visual mark).
I’m talking about communicating your personality through your design.
For example, if you’re a fun-loving creative type (like me), you better make sure your visuals communicate your personality in a real, authentic way. And if they don’t? Well the whole expert message starts to fall about because it’s not consistent and is less believable.
The design is not the “icing on the cake” – it’s not a “nice to have”. Instead, it’s a fundamental part of the brand experience and your secret weapon to selling your products at a price worthy of your expert knowledge.
So please, do yourself a favour and make sure you understand the importance of branded design when it comes to selling your expert message. I don’t want you to rush off and create something “pretty”. I want you to invest in something that perfectly represents you and everything that you stand for in a visual way.
Wanna know how to do this?
The good news is you’re in the right place! You see visual identities and branded design that sells is my “thing”. It’s what my CTFO process delivers and the very thing I teach on my courses.
Discover the secret to design that sells
You can discover all the details RIGHT HERE.
I can’t WAIT to see what genius you create.
P.S. If your ace content is not selling, your visuals could be the cause:
- They’re crappy and don’t warrant a four-figure price tag
- They fail to make the right, all-important first impression
- They don’t turn a want into a NEED
- They’re ineffective at evoking the right emotion
Fix this NOW. All the details are HERE.