A thought I’m sure has passed through your mind at some point, especially when you see how much it can cost to pimp your online profile. I’ve had that thrown at me many a time over the years. And once upon a time, that kind of thinking used to really rile me.

Now I just laugh. Because really, bad design costs more than good design.


And let me just be clear – good design isn’t about just making things look good.

It’s about creating something that achieves the goals you want it to.


A few years ago, I came across Ash Ambirge’s blog, The Middle Finger Project, and something clicked. I felt an instant connection with Ash, and her values, and her messaging. Did that impression come from trawling through her archives? Digesting every word…

No. It happened after the first glance.

Sure, you could say that values and messaging have nothing to do with design, but that’s where you’re wrong.


One thing that people seem to forget is that everything you create online is “designed”.


You may not put thought into those designs, they may just happen as an afterthought, but that is still valuable space you could be using to reinforce your brand values.


We are visual beings, the way something looks impacts how we feel.


Let’s go back to using Ash as an example – her web design is simple, mirroring her no-bullshit approach to life, and business, and the quirky photography just screams personality.

Yes, there’s amazing content there too. Ash definitely has a lot of great knowledge to share, but the design is what hits you first.

The who, what and why behind the business, what you’re getting when you interact with Ash comes across straight away, without having to click on anything.

There will always be a point to your website – no matter your industry. It may be to inspire, or educate. It may be to build a community, to sell, to shock… that’s up to you.



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Remember: design helps your audience understand how to interact with your content.


Effective design also helps you create connections in an instant. It creates a feeling that makes your audience want to be part of your business – whether that’s by buying from you, learning from you or just coming back later for more.


Design is a way to communicate with your perfect customers without them even realising it.

You’re making your mark, whether they realise it or not.


So this is the part where I tell you the step-by-step exact system for what you need to do to create designs that tick every single box, sucker in a boat load of clients, and keep them coming back for more.

Sorry to disappoint. There is no cookie cutter formula.

Your perfect design will depend entirely on who you are, your area of expertise and the audience you want to appeal to. All the “7 step success” blueprints in the world will not help. A strategy that may work for Mr Awesome Guru probably won’t suit you at all.

You can’t expect a quick win when it comes to your business.

The one piece of advice I can give you, if you don’t want to hire a pro, is to learn basic design principles. Study what works. Immerse yourself in colour, layout and typography. And then, get super clear on what you want to achieve. The combination of knowledge and clarity is what will get you where you want to be.

It may take a bit of trial and error, but it’s SO worth it.


When you can appeal to your dream clients without saying anything at all, you’ll be unstoppable.


So, how do you get that knowledge and clarity, I hear you ask?



– a 30 day brand map for business owners who want to from zero to zillions, on their own terms. Not only does it provide you with comprehensive design tutorials, but you’ll also have access to 700+ designed-for-you templates.

Screen Shot 2016-04-19 at 11.27.04

For more info, and a ridonculous discount…

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