You know what’s actually crazy, that, saying that, people that say that!
Yes, June has been and gone, the 6th month of the year, it happens every year, like clockwork! And yet somehow we’re still a little surprised, and before you know it it’ll be Christmas, you’ll be whipping out the 2016 planner and setting your good intentions for the year to come.
Funny how time just slips away sometimes, and that thing you know you really wanted to do, for you, for your business, well it just kind of gets pushed to the back of the list, somehow, and that’s ok, it’s your business, you get to decide what’s important and what’s urgent.
But how do you know the difference.
Urgent stuff, by it’s nature gets all the attention, but is it really important?
Urgent and important, sure that deserves your time, but that thing you’ve got to do today, that thing that’s crept to the top of your to do list, masquerading as important, dressed up in its fancy pants look at me now clothing, screaming at the top of its voice refusing to calm down until you give it all the attention it wants, right now.
Is that thing really what you need to be doing?
You know, it’s hard, we all set out with good intentions (most of the time), we want to do it all, we want to say yes to everything, we want to be the best we can for our customers, we want to share regular awesome information with the world, we want to be seen as the good guy, the one to go to above and beyond everyone else, and do all the amazing ideas that we know will change the world if we can just find the time to get started.
I’ve been that person, trying to do everything, saying yes all the time.
Until I found myself resenting everything, avoiding my inbox for fear of new client requests and more urgent opportunities to say yes to. Things I should have been so excited about. So I gave myself a stern talking to, there was wine inolved, and asked myself what the heck is going on, turns out I was trying to do too much, and I was starting to hate myself a little bit for being too easy, saying yes to everything was not making me happy.
But how do you know what to say yes to and when to wade in with your big protecting yourself NO boots on.
Because no isn’t a bad word, no protects you from all the urgent stuff dressed up as important. No is a word I’ve come to embrace. Although, I’m not suggesting you start shouting NO at the top of your voice the next time something urgent but not important to you comes up, that might be a little harsh, even for me!
So how do you choose what you really should be doing today?
Think of it this way, ask yourself this:
Will it still be important in 3 years?
Spending time to make your business scalable that gets classed as “3 years”, clients that you admire and are exited to work with, writing your book, building a membership site, creating something that will last a lifetime – these things will still be important to you, your business and your life in, 1, 3, 5 years time.
These are the things that should take priority.
Stuff that seems urgent right now, but let’s face it you’ll have forgotten about next month, let alone 3 years from now; fitting in another one off customer that needs your help this week, booking up back to back free calls, replying to all your emails, checking Facebook – again!
As tempting as it is to get those urgent things ticked off your list, giving you instant gratification of ‘yes, I’ve done lots today’ and yes you might want to take on that last minute booking because you’ve got bills that’s need to be paid. But living in a constant cyclone of urgent to do lists might mean the bills get paid this month, but what about next month, next year, 3 years from now, do you still want to be where you are right now?
One thing that has been on my to do list for the year and I kept telling myself it wasn’t as important as some of the other “important” things I had to do, is video. Regular, useful, fun videos, answering question, sharing advice, showcasing tools and secrets that’ll make your life easier.
Over the next few weeks you’ll start to see something a little bit different from me around here. And I thought it would be fun to ask you what you wanted to learn about.
If you could take a few minutes and let me know what the single biggest marketing challenge that you’re struggling with in your business right now, a: it’ll mean the world to me and b: most importantly, I’ll be able to use this information to create videos just for you, covering the topics you specifically want to know more about.