I’ve had a frustrating few days…
The reason? Yet again, so-called gurus have been spouting a load of nonsense about design.
And it’s REALLY really frustrating me!
As an expert yourself, I know you understand my annoyance. After all, I’m sure that you’d get all worked up too if someone undermined the power of the thing you love best. In my case, that’s design and it REALLY really bugs me when experts (who invariably DON’T understand design) tell other business owners that “design doesn’t matter”.
So what’s the full story?
Well, it all started with Facebook…
You may already know that I’m a teeny bit addicted to Facebook. As such, it’s not unusual for me to start my day catching up with my favourite groups.
So I was happily browsing when I spotted this thread about the importance of design in the marketing process.
Now don’t get me wrong. As a business owner, this is super smart discussion to understand. After all, you want to promote your expert message in the best possible way, right?
The problem was some of the comments!
You see, a number of people had the view that design is not that important – even some of the so-called “experts”.
It’s not their fault
Let’s backtrack just for a minute. To some extent I get their point. You see, too many designers just don’t know marketing – it’s one of the reasons design has a bad name. Unfortunately design for marketing is rarely taught at design school. There’s far more focus on the aesthetics and making stuff look nice. And whilst this approach may work in your home, it isn’t good for business – because in your business you want results (obviously).
And that’s what makes me so mad. You see, I know from experience that when done properly (i.e. when design is created with marketing in mind), design makes ALL the difference.
As you’d expect by now, my fingers were seriously twitching. I’m sorry, but there’s nothing that winds me up more than people (who don’t understand design) telling business owners why design doesn’t matter.
Especially when you instinctively know that design does make a difference.
Let’s test this theory…
Us humans are fickle beings. We “judge a book by its cover”. We make snap judgements based on how something looks, and we take an instant like (or dislike) to a website or a piece of marketing based on its appearance.
So when you pick up a piece of marketing, the way it looks will instantly make an impression on you. If you like it, you’ll give it a bit more of your attention. If it doesn’t do anything for you, you’ll discard it – in super quick time.
But here’s where it gets really interesting…
As a business owner, you can work the power of design to your advantage – it’s what direct response designers (like me) do day in, day out.
Specifically, you need to proactively influence HOW your marketing makes your target customer think and feel at an instinctive, subconscious level.
Here comes the theory…
Did you know that the fonts, colours and images you choose to associate with your brand all influence your positioning, your price and which customers choose to work with you?
For example, if you want to be high-end, you have to look high-end – design matters. Fact.
But you do need to be careful – because most designers don’t understand this. They don’t understand what’s going on with your customers during that all-important first impression.
And that’s why you need a direct response designer.
Now the good thing about this Facebook thread (the one that got me all ranty) is it reminded me of the power of my Facebook BEBO.
But Dee, WTF is a Facebook BEBO?
If you agree that design DOES matter, but you’re clueless as to how you can create design that actually serves your expert brand in the right way, the BEBO Kit is for you.
Not only will you learn how to benefit from proven design principles; you’ll also get your hands on a range of tried-and-trusted templates, which you can customise and put to work in your business.
Call it your shortcut to building your expert brand on Facebook. After all, I know I can’t expect you to feel as passionate about design as me – and I get you don’t have the time to spend hours learning about design and trying to create stuff that works. That’s not your core strength and it would only detract your attention from the things only you can do.
And thanks to the BEBO, you don’t need to – coz I’ve got your back.
Here are seven reasons why you’ll LOVE it:
1. Discover the secrets that allowed me to grow my business and brand by 700% on Facebook alone
2. Refresh your profile and look like a pro with my tried and tested, customisable cover template
3. Share your expert ideas with a stack of gorgeous social share templates
4. Design, create and publish fab looking e-books with a selection of easy to use design templates
5. Start a mini revolution with a selection of Facebook challenge templates
6. Brand your videos like a pro with youtube covers and image templates
7. Attract new leads via Facebook with a selection of Facebook ad images
If you want to get design working harder for your business – even if you’re NOT a designer, my BEBO is a fantastic starting point. And right now, I’m running a special half price flash sale on the entire kit. You can see all the details HERE – along with the selection of extra special bonus goodies.
Go on. Make design matter for your business.