Which way is up?

Hot Secret #7

You need to know what direction you are heading in before you start to create any brand identity. If you are unsure exactly what direction your business is going to take that’s absolutely fine, we all need room for a change of direction, BUT wherever you are now, think about 5 goals you have for the future of your business.

Write these down and come back to them before you start the design process for your brand identity, if they’ve changed slightly that’s great, make some adjustments and then share these with your designer – they need to know what direction you are heading in so that they can create a design that not only suits you now but fits where you want to be.