The Blog

MYM – Part 9: Your First Impression

Don’t Screw Up Your First Impression Can you remember back to a time when information wasn’t instant? If you wanted to know something, you had to look it up in a book or try and track down someone who knows. Back then, holding lots of facts in your head was a good thing! How things…

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GDPR your permission slip to unsubscribe

GDPR: the end to email marketing… …As we know it!   I’ve been tinkering around sending this email for a few weeks now, there’s so much noise out there about GDPR I didn’t want to swamp your inbox with yet more dull, compliance related GDPR drudgery. Which is exactly why I had to send this…

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MYM – Part 8: Choose your own stage

How your brand can speak for you so you can CTFO… Here’s something you might not know about me; I’m an introvert. Sure, I can put on a good show. I trained myself to enjoy making videos and when it comes to sharing anything to do with branding, visual persuasion, and design then you’ll have…

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You didn’t manifest this. You made this happen.

????What I hate about ‘manifesting’ ????⠀   I almost have an allergic reaction when I hear that word. Like it’s going to make me break out in a rash and leave me itching! Which it kinda does, it brings out an involuntary reaction in me that seems to get stronger with time. No amount of…

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MYM – Part 7: What you’re really selling

Want to know what you’re really selling? Spoiler – it’s NOT what you think While motherhood has made our excursions less frequent, one of my absolutely favourite things to do is escape down to Cornwall in my campervan. We have a 1980s, white pop-top VW and she’s an absolute beaut… And yes, I made those…

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MYM – Part 6: Screw Your Customer Avatar

Screw Your Customer Avatar – and what to do instead… The primary job of your business is to serve YOU. You’ve got to feel fulfilled and successful doing what you’re doing – only that way will you do your best work. That’s why YOU and your personality must form the CORE of your brand. Build…

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MYM – Part 5: Reality TV & Your Brand

What Reality TV Can Teach You About Branding and Business One thing I’ve noticed about adjusting to ‘mum’ life this past year – your social life takes a bit of a turn. Suddenly, it’s not so easy to head to the pub for an evening. In fact, most evenings I’m ready to curl up on…

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