Your brand exists to change the rules, change the game, and change the world.

After all, the more you disobey other people’s rules, the easier it becomes to live by your own.

Be the first to know when this brand experience re-opens...


the fastest, most strategic, and most creative way to

turn your big-ass vision into binge-worthy visuals that create brag-worthy results.  


"Dee's program was so different from anything I have done before in relation to finding my brand and I realised I was unearthing some hidden brand values that I never knew I had!

I have been asked a few times what my "brand values" were and to be honest I didn't have a bloody clue! I have googled and that didn't help either. But Dee found a way to uncover a set of values that I really, truly feel every day but had never noticed. I am really proud now to know what my values in my brand and my life (same thing) are!

The value was WAY more than the price! If I worked out how much time Dee gave us and how personal her advice was, we got so much more than what we paid for the course - it was almost like a personal brand re-evaluation, but with others on the same journey.

I am so in love with my brand now, and after 5 years have commissioned someone to build me a new website - with a really clear idea of what I want it to look like and I credit that confidence to Dee."

Brand Graduate

“Working with Dee was a real eye-opener for us and our business. I had NO idea the level of detail and work that goes into creating an identity that just feels “FUCK YES THAT’S MY BRAND!” Since Dee delivered our brand package, business has actually been smoother and simpler. It’s easy for us to design our own graphics using the templates we received AND attract ideal clients who connect and resonate with our message, vibe and attitude. My only regret is not working with Dee sooner!” 


Rachel Godfrey (née Guy)
Brand Graduate [VIP]


If you have any hesitation at all, do whatever you can to work with Dee. You will be so happy you did.

You get clear on who you are and how you relate to your business

You get clear on how you want to show up as a business owner

You get clear on who your ideal customer is, which may surprise you

You get clear on how you want to relate to your ideal customer

You learn how to choose the right colors and fonts to create the right feel

You learn how to put it all together for an overall feel that will speak to your ideal customer

And as if all that isn’t enough you learn how to create your own designs so you don’t have to keep coming back to have someone else do it for you. (Each time you come back it will cost so that's a definite saving)

All the while you have an expert at your side teaching you what she knows and teaching you how to be independent.


Julie Holly

Brand Graduate


My favourite thing was the clarity around my business and how it all ties together

When I saw this program come up I knew it would be good as I have worked with Dee over many years but the timing for me was awful. I was also fearful that I wouldn't be able to create anything myself and would be better paying someone to just do it for me. I was completely blown away.

The content was delivered in such a way that it was super easy to fit in. Short lessons were easy to consume (no hour-long sessions with lots of padding here!) We then had a small task each week which expertly led us through to designing our own brand. However, the brand elements were just icing on the cake for me really.

What I got which was the most valuable thing of all was complete clarity over what I wanted to do and offer in the world and the brand I created pulled all of this together in the most beautiful of way.

I had never had a brand which I felt was more me.

I connected with it deeply and felt such pride and joy when I saw the finished thing WHICH I HAD CREATED! Because I was there throughout the whole journey of the brand design I got to put every element of me into it. I don't think I would have ever reached something which was so connected to who I am if I had just paid a designer to do it for me.

Thanks, Dee for all that you do <3


Victoria Casebourne

Brand Graduate


Working with Dee in this programme has been a truly valuable learning experience which I will take through life as well as my business.  I have even started giving branding advice to people with even less experience than me! 

Who would have thought that only eight weeks on my knowledge would already have started to become second nature.

Understanding the theory and process of creating a brand from knowing very little to feeling confident about how to speak to my target market through my brand has grown both my brand and my confidence in my business.

Dee's expertise and style made it easy to learn a topic outside my comfort zone and the amount of content and templates included is phenomenal.

Thanks, Dee!


Heather Bridge

Brand Graduate