Posts by DeeWoodward

“A picture is worth a thousand words”  It’s a well-known saying, of which google couldn’t really help me find the right attribution for… but I digress…  In any form, we KNOW that a single image can say what it would take pages of words to. It’s shown to us, again and again, every day – road signs show…

The way you feel wins. Your mind, it’s way more powerful than you give it credit for. But you know that. It’s a sneaky little tool that controls everything.  Get the feeling you want to do something – betcha it happens. Have a striking feeling that, nah, you can’t be arsed with that – then…

There are many reasons why a refresh of your brand might be the best thing you can do this year. And one big one that will make it the biggest mistake you could make! Perhaps; you’re facing a structural realignment in your business, a brand refresh can help with defining the different parts of your…

The friend zone – exactly where your brand wants to be. The ‘friend zone’ takes some stick for being that place you don’t want to end up when starting that relationship… except it’s exactly where you do want to be when building your brand. People buy from people they know, like and trust – we’ve…