Posts by DeeWoodward

Brand is not a four-letter word.

Despite the gut-wrenching backlash the term gets, branding is more important today than it’s ever been before. And it’ll only continue to be more important as the world looks for more ways to connect people.

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Your logo is your brand!

WAIT?! What?!! When there are so many people telling you your logo is not your brand, how can this possibly be true? While you absolutely can build a brand without a logo, your logo’s job is to create instant connection and recognition of everything your brand stands for in one simple mark. Therefore your logo…

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It’s not enough…

It’s not enough to just have a businessIt’s not enough to just have products or services that people might needIt’s not enough to just have a brand that looks good Now more than ever people are craving connection, belonging, a knowing that you’re on the same page, you have values that support each other, that…

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Pause. Pivot. Press on. PING…

Should I stop selling right now?Should I pivot my offers?Should I change my offers completely?What, if anything, should I be offering right now? In an oddly timed turn of events, this week’s topic inside Brand & Launch was all about branding your offers, while the world it seems is also talking all about your offers…

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“if it’s not a fuck yes, it’s a fuck no”

A good friend and true advocate of the fuck yes life introduced me to this simple, powerful, two-word phrase and it’s been everything ever since. Saying fuck yes should be a daily occurrence in your business, your life your brand.  If it’s not a fuck yes why are you even doing it?! When it comes…

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